NPLUS HealthIQHealthcare Data & Physician Intelligence

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Insights

Field notes from the analyst pods.

Playbooks, ops notes, and field research on niche-vertical B2B data, ABM, and demand-gen — written by the people doing the work.

Latest Posts

84 posts

What a Good Onboarding Call With a New Data Vendor Should Cover | NPLUS Global

2026-08-215 min read

Cost-Per-Verified-Contact vs. Cost-Per-Lead: Which Number Should You Trust | NPLUS Global

2026-08-215 min read

What Actually Happens When You Report a Vendor's Data as Inaccurate | NPLUS Global

2026-08-204 min read

The New Bottleneck Nobody Budgeted For | NPLUS Global

2026-08-205 min read

Why a "Small" Bounce Rate Problem Becomes a Sender Reputation Crisis | NPLUS Global

2026-08-195 min read

"Verified Email" Means Different Things at Different Data Vendors | NPLUS Global

2026-08-194 min read

Firmographics Plus Intent: How to Build an Account List That Doesn't Fall Apart in the Field | NPLUS Global

2026-08-185 min read

Account-Based Marketing for Healthcare: Why Most Programs Target the Wrong Accounts | NPLUS Global

2026-08-185 min read

The 30-60-90 Day Reality of Breaking Into a New Healthcare Vertical | NPLUS Global

2026-08-175 min read

The ABM Playbook Hospital Systems Actually Need (And the Myths Getting in the Way) | NPLUS Global

2026-08-174 min read

Direct Sales vs. Channel Partners in Healthcare IT: The Question Isn't Which — It's When | NPLUS Global

2026-08-165 min read

The Year-One Hospital Sales Checklist Nobody Hands Med Device Startups | NPLUS Global

2026-08-165 min read

Analyst Notes

How to buy a healthcare email list that actually converts

May 20269 min read

Physician databases: how to target by specialty, setting, and geography

May 20267 min read

Hospital buying-committee mapping: the 6 roles that control the deal

Apr 20268 min read

Why healthcare email lists decay faster — and how to fix it

Apr 20266 min read

Healthcare intent signals: 5 buying triggers that predict a purchase in 90 days

Mar 20267 min read

Medical device lead generation: reaching surgeons and procurement together

Mar 20268 min read

Insights — Healthcare B2B Data, ABM & Demand-Gen Field Notes | NPLUS HealthIQ