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NPLUS HealthIQHealthcare Data & Physician Intelligence
Insights

Field notes from the analyst pods.

Playbooks, ops notes, and field research on niche-vertical B2B data, ABM, and demand-gen — written by the people doing the work.

Latest Posts

COMPARISON

NPLUS Global vs Doximity: Physician Network Access vs Verified Contact Data

July 20266 min read
COMPARISON

NPLUS Global vs HealthLink Dimensions: Comparing Healthcare-Specific Data Providers

July 20266 min read
COMPARISON

NPLUS Global vs Symplr: Provider Data Management vs Outbound Contact Data

July 20265 min read
COMPARISON

NPLUS Global vs Lusha: General B2B Contacts vs Verified Healthcare Specialists

July 20266 min read
COMPARISON

NPLUS Global vs Cognism: Compliance-First B2B Data vs Healthcare-Specialist Contacts

July 20266 min read
COMPARISON

NPLUS Global vs Seamless.AI: Self-Serve AI Search vs Human-Verified Healthcare Data

July 20266 min read
COMPARISON

NPLUS Global vs Definitive Healthcare: Which Physician Database Fits Your Budget?

July 20267 min read
COMPARISON

NPLUS Global vs IQVIA OneKey: Physician Data for Mid-Market Teams vs Enterprise Pharma

July 20266 min read
PHARMA

Pharma Territory Data: Building Field-Rep-Ready Physician Lists That Match Call Plans

July 20267 min read
MED DEVICE

Medical Device Sales Leads: The Data Fields That Actually Predict a Qualified Call

July 20266 min read
FIELD NOTES

What's Inside a Verified Physician Database: 15 Data Fields Explained

July 20268 min read
INTENT

Healthcare Intent Data Explained: How to Know Which Hospitals Are Actively Buying

July 20267 min read
HEALTH IT

Reaching Hospital CIOs and CMIOs: A Data-Backed Outreach Playbook for Health IT Vendors

July 20267 min read
SEGMENTATION

Segmenting Physician Data by Practice Setting: IDN, Private Practice, and Academic Medical Center

July 20266 min read
GUIDE

How to Buy a Healthcare Email List That Actually Converts (2026 Guide)

May 20269 min read
FIELD NOTES

Physician Email Databases: How to Target by Specialty, Setting, and Geography

May 20267 min read
COMPARISON

NPLUS Global vs ZoomInfo vs Apollo: Which B2B Contact Database Is Right for Niche Verticals?

May 20268 min read
ABM

ABM Contact Lists: How to Map the Full Buying Committee (Not Just the Top Title)

April 20268 min read
PLAYBOOK

Intent-Based Lead Generation: The 5 Signals That Actually Predict B2B Buying

April 20267 min read
FIELD NOTES

Manufacturing Industry Database: How to Find Plant-Level and Corporate Buyers

April 20267 min read
OPS

How to Build a Sales Intelligence Dataset That Your Reps Will Actually Use

March 20266 min read
DATA QUALITY

B2B Data Quality: The 5 Verification Methods Ranked by Accuracy

March 20266 min read
GLOBAL

Global B2B Databases: Why EMEA and APAC Data Fails for Niche Verticals

March 20267 min read
OUTBOUND

B2B Appointment Setting: Why Pay-Per-Meeting Models Work for Niche Verticals

February 20266 min read
DATA OPS

CRM Data Enrichment: How to Clean and Enrich Your Contact Database Without Starting Over

February 20266 min read
GTM

Reaching C-Level Executives: What Actually Works in B2B Outreach

February 20265 min read

Analyst Notes

GUIDE

How to buy a healthcare email list that actually converts

May 20269 min read
FIELD NOTES

Physician databases: how to target by specialty, setting, and geography

May 20267 min read
ABM

Hospital buying-committee mapping: the 6 roles that control the deal

Apr 20268 min read
DATA QUALITY

Why healthcare email lists decay faster — and how to fix it

Apr 20266 min read
INTENT

Healthcare intent signals: 5 buying triggers that predict a purchase in 90 days

Mar 20267 min read
PLAYBOOK

Medical device lead generation: reaching surgeons and procurement together

Mar 20268 min read