Generic databases sell the same list to everyone. We build one for you.
IQVIA, ZoomInfo Healthcare, and Definitive Healthcare cover the broad market. We exist for the buyer who needs 2,500 verified cardiothoracic surgeon contacts, not 40,000 stale physician records with a 30% bounce rate. Narrow, deep, human-verified, refreshed on cadence.
Why we exist
Most B2B databases are built to be huge. Ours is built to be right.
Horizontal vendors sell the same tens of millions of records to every customer in every industry, and let them decay 30%+ a year because nobody's checking any single one by hand. For a team blasting a generic newsletter, that's a fine tradeoff. It falls apart the moment accuracy is the entire point of the list.
"We kept watching healthcare teams pay for 40,000 physician contacts and use maybe 400 of them — because the other 39,600 were the wrong specialty, the wrong state, or just wrong."
A medical device company launching a structural-heart product doesn't need 40,000 physicians. It needs the roughly 11,000 cardiothoracic surgeons who actually do that procedure — each one NPI-matched to a real hospital affiliation. A biotech recruiting for a Phase II oncology trial doesn't need "healthcare contacts." It needs the specific oncology PIs at NCI-designated centers who could realistically enroll patients. A healthcare SaaS vendor running ABM doesn't need a company directory. It needs the CIO, the CISO, and the IT Director at each of 500 named hospitals — the actual buying committee, not one info@ inbox that nobody reads.
That's the gap we built NPLUS Health IQ to close: not a bigger list, a correct one — verified contact by contact, for teams whose entire pipeline lives or dies on that accuracy.
Where this came from
Built from a data-quality complaint, not a business plan
NPLUS started after watching healthcare sales teams burn budget on lists from horizontal B2B vendors — 30%+ bounce rates, generic titles, no NPI matching. The fix was narrower lists, verified by hand.
Pod-based research replaces the call-center model
Instead of one large offshore team churning generic records, work is split into small research pods — each responsible for a region and accountable for accuracy, not just volume.
Healthcare became the specialization, not a vertical
Physician NPI structures, hospital IDN hierarchies, and HIPAA-aware sourcing all require depth a horizontal database can't justify building. So this is the only market we serve.
5M+ verified healthcare contacts, refreshed on cadence
Physicians, hospital decision-makers, EHR/EMR installed-base data, and healthcare marketing databases — all built and maintained by the same principles as day one.
Generic database vs. NPLUS Health IQ
Not every list needs this level of depth — but if yours does, this is where the difference actually shows up.
See specific vendor comparisons on our comparison hub.
How we work
Pod-based, native-region, four-region coverage. Every engagement is sized to a small analyst pod — research, ops, and BD — distributed across NA, EMEA, APAC, and LATAM.
Scope the brief
Specialty, state, practice setting, role, or platform — we confirm exact filters and expected count before any work starts.
Research & verify
Pod of research analysts builds the list, cross-referencing NPI, licensure, and institutional sources, then human-verifies each contact.
Sample in 2–3 hours
A 10-record sample matched to your brief, so you can check fit before committing.
Full delivery in 48–72 hours
CRM-ready CSV/Excel, with replace-or-refund coverage on anything that bounces.
Principles
The rules every engagement follows, whether it's a 500-contact sample or a 50,000-record national build.
Human verification before machine inference
Every record is checked by a researcher before it ships — NPI matching and automation narrow the pool, but a person confirms the contact is real and current.
Niche depth before category breadth
We'd rather be the best 12,000-contact cardiothoracic surgeon list in the market than the 40th-best generic physician database.
Compliance documented at the record level
Lawful basis, sourcing method, and consent status are tracked per record, not asserted at the dataset level.
Refresh as a contract obligation, not a feature
Healthcare contact data decays fast — practice changes, hospital moves, board recertifications. Quarterly refresh is built into delivery, not sold as an upsell.
Flat pricing, no credit gymnastics
One price per list, replace-or-refund on bounces. No per-credit metering, no surprise overage bills.
Industries we serve
Eight healthcare verticals, each with its own role structure and buying pattern — not one generic "healthcare" bucket.
Physicians & Specialists
Hospitals & Health Systems
Pharma & Life Sciences
Healthcare IT & Digital Health
Medical Device & Diagnostics
Nursing & Allied Health
Health Insurance & Payers
Healthcare Executives
Small pods, not a call center.
Every record is touched by a human in the buyer's home market — not an offshore data-entry queue.
Healthcare Data Team
Hospital Intelligence
Intent Analytics
Frequently asked questions
How is NPLUS different from ZoomInfo or Apollo?
Those are horizontal databases covering every industry at moderate depth. We only do healthcare — physicians, hospitals, healthcare IT, medical devices, pharma — which lets us go deeper on NPI verification, specialty granularity, and institutional structure than a horizontal tool can justify.
What does 'human-verified' actually mean?
Automation and NPI cross-referencing narrow the candidate pool, but every record is checked by a research analyst before it ships — confirming the contact is current, the role is accurate, and the email is deliverable.
Is your data HIPAA-compliant?
We source and sell professional contact data only — never PHI. Lawful basis and sourcing method are documented at the record level, and our team stays current on CAN-SPAM and healthcare marketing compliance requirements.
How often is data refreshed?
Quarterly, as standard — not an optional upgrade. Healthcare contact data decays quickly (practice changes, hospital moves, recertifications), so refresh is built into every engagement.
What happens if a contact bounces?
Replace-or-refund, no argument. If a record bounces within the coverage window, we replace it or refund that portion — this is stated upfront, not negotiated after the fact.