HOSPITAL CIO · HEALTHCARE SAAS · 6-MONTH ABM PROGRAM
Mapped 3,200 hospital CIOs, IT directors, and cybersecurity leads for an EHR vendor ABM program
Problem
A healthcare SaaS vendor's ABM program was underperforming because target-account contact data for hospital IT buying committees was incomplete — many accounts had only a generic info@ contact on file.
Solution
NPLUS mapped full IT buying committees (CIO, IT Director, CISO/cybersecurity lead) across 3,200 target hospital accounts, tagged by EHR platform and IDN parent.
Methodology
- Built target account list from the vendor's ICP
- Identified and verified CIO, IT Director, and cybersecurity roles per account
- Tagged each account by current EHR platform for message relevance
- Delivered CRM-ready records with role, platform, and IDN parent fields
Results
3,200
verified IT buying-committee contacts
+41
enterprise demos booked in 6 months
100%
of target accounts had a named, verified contact