Reached 2,400 orthopedic surgeons and procurement leads across 500+ hospitals nationwide

Problem

A Tier-1 medical device company launching a new implant needed to reach both the clinical buyer (orthopedic surgeons) and the economic buyer (hospital procurement) at the same accounts simultaneously.

Solution

NPLUS delivered a dual-track contact set — orthopedic surgeons and procurement/supply-chain leads — mapped to the same 500+ target hospitals, enabling coordinated clinical-and-economic outreach.

Methodology

• Identified 500+ target hospitals by surgical volume
• Matched orthopedic surgeons by sub-specialty and hospital affiliation
• Matched procurement/supply-chain leads at the same accounts
• Delivered as a linked dataset for coordinated sales-and-marketing outreach

Results

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