PHARMA · MID-CAP PHARMA · PRODUCT LAUNCH CAMPAIGN
Delivered 4,500 verified cardiologist contacts across 14 US metro markets for a pharma launch
Problem
A mid-cap pharma company launching a new cardiac therapeutic needed metro-market-precise cardiologist targeting to align with a phased regional launch plan.
Solution
NPLUS delivered a metro-segmented cardiologist contact set across the 14 launch markets, filtered by sub-specialty relevance to the therapeutic area.
Methodology
- Defined the 14 target launch metros with the client's commercial team
- Filtered cardiologists by relevant sub-specialty focus
- Verified current practice status and metro-market location
- Delivered market-by-market for phased launch sequencing
Results
4,500
verified cardiologist contacts
22%
email response rate
14
metro markets covered on launch schedule