Before you plan a healthcare campaign, you need to know the size of your audience. Our current data card lists 2,793,240 unique healthcare data contacts in the USA, across 600 specialties, all 50 states, DC and Puerto Rico.
Data by profession
| Profession | Data contacts |
|---|---|
| Physician | 1,039,382 |
| Healthcare Professional | 694,259 |
| Nurse | 470,205 |
| Therapist | 175,711 |
| Physician Assistant | 156,421 |
| Dentist | 115,257 |
| Technologists/Technicians | 72,838 |
| Pharmacists/Pharmacies | 69,167 |
Some people are listed under more than one specialty group, so adding the groups together gives a larger number than the unique total.
The largest specialty groups
| Specialty group | Data contacts |
|---|---|
| Nursing | 636,428 |
| Behavioral Health & Social Services | 325,866 |
| Other Healthcare Professionals | 247,950 |
| Internal Medicine | 218,183 |
| Respiratory & Rehabilitative Therapy | 184,795 |
| Surgery | 157,584 |
| Family & General Practice | 141,498 |
| Dental Medicine | 122,249 |
| Pediatrics | 106,315 |
| Anesthesiology | 103,861 |
How to use these numbers
Start with the profession that makes or influences the buying decision. Narrow it to a specialty, then to the states you can actually serve. A smaller, well-matched audience usually gives you more useful conversations than the largest list you can buy.
You can see every group and state on our healthcare data page.
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