The right audience depends on what you sell. Here is a simple way to match common healthcare products to the people who use them or influence the decision.
| Specialty | Common products | Typical sellers |
|---|---|---|
| Cardiology | Heart therapies, stents, cardiac imaging, remote monitoring | Pharma and cardiovascular device companies |
| Oncology | Targeted therapies, genomic tests, radiation systems | Oncology pharma, labs and research organizations |
| Radiology | MRI and CT systems, PACS, AI image analysis | Imaging equipment and software vendors |
| Dental Medicine | Imaging, implants, aligners, practice software | Dental device, supply and software companies |
| Nursing | Clinical supplies, education, staffing services | Staffing agencies, suppliers and education providers |
| Pharmacy | Pharmacy systems, automation, medicines | Manufacturers, wholesalers and technology vendors |
Find the real buyer
A specialist may ask for a product, but a hospital purchasing committee may approve it. In a private practice, the owner often makes the decision. In either case, list who uses the product, who pays for it and who could block it. Then reach each of these people with a message that fits their role.
Each specialty on our data page explains why companies reach that audience, what they sell and which industries they serve.
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