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NPLUS HealthIQHealthcare Data & Physician Intelligence
SEGMENTATION · 3 min read · 2026-11-04

Which US States Have the Most Healthcare Data Contacts?

A ranking of the top US states by healthcare data contacts, and how sales, recruiting and marketing teams can use state data.

All insights

Territory planning works better when you start with real numbers. These are the ten largest locations in our US healthcare data.

RankStateData contacts
1California341,154
2Florida248,848
3New York239,465
4Texas224,387
5Pennsylvania161,746
6Ohio140,579
7Illinois134,799
8Massachusetts116,565
9Michigan115,503
10North Carolina98,377

Together, these ten states make up a large share of the market, but they are also where competition for attention tends to be strong. Smaller states can still be a good fit when your product serves a local need or your team is based nearby.

Three ways to use state data

  • Field sales: compare the count in each territory before you assign reps.
  • Recruiting: size the local pool of candidates before you open a campaign.
  • Events: find the states with the most relevant specialists before choosing a location.

Remember to check the rules for each state and profession that apply to your product. Every state page on our data page shows its count by specialty group.

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