Territory planning works better when you start with real numbers. These are the ten largest locations in our US healthcare data.
| Rank | State | Data contacts |
|---|---|---|
| 1 | California | 341,154 |
| 2 | Florida | 248,848 |
| 3 | New York | 239,465 |
| 4 | Texas | 224,387 |
| 5 | Pennsylvania | 161,746 |
| 6 | Ohio | 140,579 |
| 7 | Illinois | 134,799 |
| 8 | Massachusetts | 116,565 |
| 9 | Michigan | 115,503 |
| 10 | North Carolina | 98,377 |
Together, these ten states make up a large share of the market, but they are also where competition for attention tends to be strong. Smaller states can still be a good fit when your product serves a local need or your team is based nearby.
Three ways to use state data
- Field sales: compare the count in each territory before you assign reps.
- Recruiting: size the local pool of candidates before you open a campaign.
- Events: find the states with the most relevant specialists before choosing a location.
Remember to check the rules for each state and profession that apply to your product. Every state page on our data page shows its count by specialty group.
GET A SAMPLE
Ready to see what we can build for your ICP?
Send us your ICP — sample in 2–3 hours, full delivery in 48–72 hours.
Request a free sample →