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NPLUS HealthIQHealthcare Data & Physician Intelligence
DATA FIELDS · WHAT'S INSIDE

What's actually inside our physician database

Not every vendor's "verified" means the same thing. Here's the exact field-level structure of every physician and healthcare decision-maker record we deliver — no hidden add-on tiers.

15 fields, included by default

A database with 15 accurate fields per record beats a bigger list with 5. Every field below is included on every physician record — not sold separately as an upsell.

Full name & credentials
MD, DO, NP, PA — verified against source registries
NPI number
Cross-referenced against the federal NPI registry
Primary specialty
Board-certified specialty designation
Sub-specialty
e.g. interventional cardiology, not just "cardiology"
Practice setting
Private practice, IDN-affiliated, academic medical center
Current employer / facility
Verified against recent sources, not a stale snapshot
Facility address
Street-level location for territory mapping & direct mail
Verified work email
Deliverability-tested, not pattern-guessed
Direct or facility phone
Distinguished from general front-desk lines where possible
State license info
Used for compliance and territory-boundary accuracy
Career stage
Years in practice — useful for tiering outreach
Hospital affiliations
Maps privileges across multiple facilities
Procedure / prescribing volume tier
Where available — key for device & pharma use cases
Last verification date
Every record is timestamped, not silently reused
Verification method
NPI cross-reference, direct confirmation, or LinkedIn corroboration

Intent signals layered on top

Beyond static contact fields, we layer healthcare-specific intent signals so you know which accounts are actively in-market right now:

  • EHR adoption & replacement research
  • Telehealth platform expansion
  • Medical device procurement activity
  • Cybersecurity & compliance initiatives
  • Healthcare IT budget & hiring signals

How verification actually works

NPI cross-reference

Every physician record is checked against the federal NPI registry to confirm specialty designation and active practice status.

Current employer confirmation

Hospital and practice affiliations are checked against recent sources, not reused from an outdated snapshot.

Deliverability testing

Email addresses are tested for deliverability before delivery — we guarantee 95%+ or we replace the record.

Timestamped last-verification date

Every record carries a documented last-checked date, so you always know how fresh the data is — not just how big the list is.

OUR GUARANTEES
2–3 hours
Sample after brief received
48–72 hours
Full list delivery
95%+
Email deliverability — replace-or-refund

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