Intent Data & Signals
Spend your effort on accounts that are ready to buy.
What is Intent Data & Signals?
We combine intent signals with your target account list to show which organizations are actively researching your category — then route those insights into your CRM and campaigns.
B2B and healthcare intent data that surfaces accounts researching your category so sales and marketing can prioritize in-market buyers.
Key outcomes
- Prioritized account lists for sales
- Better-timed outreach and advertising
- Higher conversion from target accounts
Why Intent Data & Signals matters
Most companies are not ready to buy at any given moment. Intent signals suggest which accounts are researching your topic now, so you can focus on those that are more likely to be interested.
Signs you need it now
- Your team contacts accounts with no sense of timing
- You want to prioritize a large account list
- You run account-based programs
What our Intent Data & Signals service covers
Topic tracking
Signals mapped to your category and competitors.
Account scoring
Combined fit and intent scores.
Contact pairing
Decision-makers at surging accounts.
Activation
Signals delivered to CRM and ad platforms.
Who it's for
What you gain
Better timing
Reach accounts when interest appears to be rising.
Clear priorities
Sellers know where to focus first.
More relevant messages
Speak to the topics buyers are researching.
Used with your data
Signals combine with fit and CRM information.
Intent Data & Signals by industry and role
By industry
B2B SaaS
See which accounts may be researching your category.
Cybersecurity
Prioritize accounts showing relevant interest.
Professional services
Time outreach around relevant topics.
Healthcare technology
Focus on organizations showing interest.
By role
ABM manager
Prioritize accounts for campaigns.
SDR manager
Point reps to better-timed outreach.
CMO
Spend more on accounts showing interest.
Account executive
Use timing signals in your account plans.
What you receive
- 01Intent topic configuration
- 02Weekly surging-account report
- 03Scored account list
- 04CRM integration
How the engagement works
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
Build
Data is sourced, verified record by record and enriched to your specification.
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
Intent Data & Signals: common questions
Does intent data identify individuals?
Intent is typically account-level; we pair it with relevant contacts.
Is it available for healthcare?
Yes. See our Healthcare Intent Data page for healthcare-specific signals.
How should sales use it?
To prioritize outreach and tailor messaging to active research topics.