Channel IQ
Find and recruit the partners who sell for you.
Channel IQ by the numbers
- 9
- Partner types covered
- 4
- Global regions
VARs, resellers, distributors, MSPs, MSSPs, CSPs, ISVs, OEMs and system integrators, by vendor line and tier.
What is Channel IQ?
Channel IQ helps technology vendors identify, segment and engage managed service providers, value-added resellers, system integrators and distributors — with the partner leaders and owners who make decisions.
Channel IQ: verified data on MSPs, VARs, system integrators, resellers and distributors to recruit partners and grow channel revenue.
Key outcomes
- A targeted pipeline of potential channel partners
- Segmentation by specialty, vertical and size
- Faster partner recruitment campaigns
Why Channel IQ matters
Growing through partners depends on finding the right ones, yet channel data goes out of date quickly. Segmented partner data helps you recruit resellers, MSPs and distributors who already serve the customers you want.
Signs you need it now
- You are building or expanding a partner program
- Your partner list is old or incomplete
- You want to enter a new region through partners
What our Channel IQ service covers
MSP intelligence
Managed service providers by services and verticals.
VARs & resellers
Value-added resellers by vendor focus.
System integrators
Integration partners by platform and industry.
Distributors
Distribution and wholesale partners.
Who it's for
What you gain
Right-fit partners
Filter by partner type, vendor line and region.
Faster recruitment
Spend less time researching and more time talking.
The right person
Reach owners, alliance and practice leaders.
Better planning
See partner coverage across your target markets.
Channel IQ by industry and role
By industry
Software vendors
Find resellers and integration partners.
IT hardware
Reach distributors and solution providers.
Cybersecurity
Find MSPs and security resellers.
Cloud services
Grow through partners serving your target market.
By role
Channel sales manager
Find new partners by region and focus.
Partner marketing manager
Reach partner contacts with relevant programs.
VP of Sales
Open a route to market beyond direct sales.
Alliances lead
Identify strong-fit partners.
What you receive
- 01Channel partner list
- 02Owner and partner-leader contacts
- 03Specialty and vertical tags
- 04Free sample
How the engagement works
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
Build
Data is sourced, verified record by record and enriched to your specification.
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
Channel IQ: common questions
Can I filter MSPs by technology vendor?
Yes. Segments can be built around vendor partnerships and specialties.
Do you include partner owners?
Yes. Owners, founders and channel leaders are included.
Can you support partner recruitment campaigns?
Yes. Pair the data with our campaign and automation services.