Tech IQ
Target companies by the technology they already run.
Tech IQ by the numbers
- 25M+
- Companies with tech installs
- 8K+
- Technologies tracked
- 1.8M+
- IT & security decision-makers
- 50+
- Ready-made technology user lists
CRM, ERP, HR, finance, cloud, DevOps and cybersecurity stacks.
What is Tech IQ?
Tech IQ identifies organizations — and the decision-makers inside them — based on the software, cloud and security platforms they use, so you can time and tailor outreach for competitive displacement, integrations and upgrades.
Tech IQ technographic data: contacts at companies using specific CRM, ERP, cloud, cybersecurity and marketing platforms for precision targeting.
Key outcomes
- Messaging tailored to each prospect's stack
- Competitive displacement campaigns
- Shorter sales cycles through relevance
Why Tech IQ matters
Knowing what software a company uses tells you far more than its industry. Technology data helps you find competitor customers, integration partners and companies that are likely to need what you sell.
Signs you need it now
- You sell to IT or security buyers
- You want to reach users of a competing product
- Your product integrates with specific platforms
What our Tech IQ service covers
Software users
CRM, ERP, HR, finance and collaboration platforms.
Cloud & DevOps
Cloud providers, infrastructure and developer tools.
Security stack
Cybersecurity software and service adoption.
Marketing tech
Marketing automation, analytics and ad platforms.
Who it's for
What you gain
Smarter targeting
Filter by the technologies companies actually use.
Relevant messages
Start from the tools the buyer knows.
Reach the owner
Contacts for the people responsible for each tool.
Find open markets
See where your product fits best.
Tech IQ by industry and role
By industry
SaaS vendors
Find companies using competing or related products.
Cloud and IT services
Target accounts by technology environment.
Cybersecurity vendors
Reach IT and security decision-makers.
Systems integrators
Find companies using platforms you support.
By role
Product marketer
Target users of relevant technologies.
Account executive
Use technology context in sales conversations.
Channel manager
Identify the right partners and accounts.
Demand generation manager
Build campaigns by technology used.
What you receive
- 01Technographic account list
- 02Decision-maker contacts
- 03Technology install fields
- 04Free sample
How the engagement works
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
Build
Data is sourced, verified record by record and enriched to your specification.
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
Tech IQ: common questions
Can I target competitors' customers?
Yes. Lists can be built around any supported technology.
Is it combined with contact data?
Yes. Accounts are paired with relevant decision-makers.
How current is technographic data?
Install signals are refreshed regularly; ask for current freshness on your segment.