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NPLUS HealthIQHealthcare Data & Physician Intelligence
Insights

Field notes from the analyst pods.

Playbooks, ops notes, and field research on niche-vertical B2B data, ABM, and demand-gen — written by the people doing the work.

DATA QUALITY posts

19 posts
DATA QUALITY

The Address on File Is Already Wrong

Physicians switch practices more often than sales teams assume, and every unnoticed move quietly poisons outreach lists until someone…

Aug 12, 20265 min read
DATA QUALITY

Email Verification Isn't Deliverability — A Checklist for Buyers Who've Been Burned Before

Email verification confirms an address exists; deliverability determines whether your message lands in an inbox — vendors routinely sell…

Aug 11, 20265 min read
DATA QUALITY

The NPI Registry Is Free and Public — And That's Exactly the Problem

The NPI Registry is free and public, but its gaps in accuracy, contact data, and context make it a starting point, not a usable dataset.

Aug 11, 20264 min read
DATA QUALITY

Why Healthcare Contact Data Ages Faster Than Anyone Wants to Admit

Healthcare contact data goes stale faster than other B2B sectors because of structural turnover, not just typical job-hopping — here's what…

Aug 10, 20266 min read
DATA QUALITY

B2B Data Quality: The 5 Verification Methods Ranked by Accuracy

Not all B2B contact verification is equal. Here's how the five main methods compare — and which combination produces the most reliable data.

March 20266 min read
DATA QUALITY

Why Verification Cadence Matters More Than Database Size

A 10-million-record database with a stale verification cycle is worth less than a 50,000-record list re-verified last month. Here's why…

August 20266 min read
DATA QUALITY

Red Flags to Watch For When Buying a B2B Contact List

Bad data is expensive in ways that don't show up until weeks after purchase — bounced sends, damaged sender reputation, wasted SDR hours.…

August 20266 min read